This project began just around the beginning of my final year at Carleton University and at the beginning of the pandemic. The goal of this project was to start a freelance business and to expand my own graphical skills of design. Through this project, I was able to apply my learnings of business, design, live music performance and marketing to successfully solve the solutions of my clients.
Terrence & the High Flyers draw their sound from the ’60s and ’70s which is at its core rock ‘n’ roll. The resulting sounds are a mixture of modern and vintage bring the band into the Retro Rock genre.
When Terrence approached me to design his band’s latest album ‘Lover’s Lane’, he had a very clear vision of what he wanted. My role as a designer was to bring his internal vision into an external representation in order to intrigue and engage his audience with the band's music.
Below is the 4-step process I take with every client when designing their cover art.
Design a sleeve that feels like it could be released in the 60’s but with a contemporary touch
Convey that the album takes a darker approach than the band’s debut album, ‘Butterfly Window’
The cover needs to have a hand-drawn look
This was the final mood board that the client felt could best represent the look and feel of the album
Grounded in the 60s and 70s with nods to Milton Glaser and Bob Dylan
This mood board was the original choice for moving forward with the aesthetic
After sketches were drawn up, the client felt like it was headed in the wrong direction
Refined rough sketch
It was at this point where the Terrence felt that the direction needed to change to communicate his vision
The process isn't always linear
The final rough sketch before colour exploration
I'm always open to collaborate, so don't hesitate to send me your project details. Let's make something captivating
